India on American TV (slumdog millionaire effect?)

Having studied and worked in the media back in India, I cannot help but notice the increasing presence of Indians (from India) on American Television.   This is besides the more established media personalities of Indian origin like Fareed Zakaria and Dr. Sanjay Gupta.  Indian  characters on TV are not restricted to being doctors and terrorists anymore (remember Parminder Nagra as a doctor in "ER" and Kal Penn as a member of an Islamic group in "24").
Post slumdog millionaire, talk shows, enterntainment news shows were abuzz with the the Bollywood theme. Dance shows like "So you Think You Can Dance" regularly feature a Bollywood dance round. However, what  really caught my attention and got me to make this small entry was watching the trailer of NBC's "Outsource", a new TV series centered around the call center phenomenon. Pasted below are the links to the trailer:
 http://www.youtube.com/watch?v=4JrL3PYpWnM
http://www.youtube.com/watch?v=mTe9KAH6ZhU

The south asian/Indian theme has been incorporated in advertisements as well. The "Subway" five dollar ads have an Indian dance , an insurance product ad has scenes from an Indian wedding, "Intel" ads portray their Indian architects who have contributed to its brand value  but the most noticeable ad for me is the one for a chewing gum (cannot recall the product) which has these three teenagers buying gum from a turbaned Sikh at a store.
I am really curious to see how a show like "outsource" portrays the call center phenomenon considering that  there is a huge negative wave related to outsourcing especially in the wake of the recession.
Overall, there definitely seems to be an acceptance of south asian/Indian culture as part of the American mainstream and I hope this acknowledged is strengthened in a positive way with time.